February 25, 2016
In
Vision
Search
February 25, 2016
In
Approach
Agile in feedback incorporation and ignited reaction
I’m Research is ready to respond to a world that’s in constant and fast transformation. We adapt to nowadays’ dynamic landscape and to the “new normal” by real-time connection with day-to-day happenings and people’s lives. In a competitive environment like marketing space today that is “always-on” and is explosive as messages and touchpoints, agility and economic mobility are keys to quickly leverage the latest trends. By sensibly coping with this, @I’m Research we help our clients differentiate themselves not just by the generated content but also through meaningful experiences that truly move and connect with people.
February 25, 2016
In
Approach
Visual through enticing “look & feel” of deliverables
The way research outcome is presented can often be just as important as the way it is designed or conducted. @I’m Research we have the ambition to showcase results in a visually hip and category-relevant manner, refreshing perspectives and seamlessly changing viewpoints by the use of stimulating graphic design. Results are individually tailored so as to increase their relevance to each partner and their business specifics, as well as to improve a more general contextual understanding of the marketplace and customers or shoppers’ reality as people.
February 25, 2016
In
Approach
Applied, with a trademark
Inspiration ultimately comes from people. We are invested in creating opportunities for people to express themselves and bring their contribution to the progress of market research, our partners’ businesses and essentially the world around. By setting up and running workshops, assignments and co-creation platforms, I’m Research remains in contact with the social reality and ingenuity of engaging inspirational groups such as creative professionals, prosumers, ahead-of-time millennials and bon-vivants. The direct involvement of people in the creation of better propositions that truly address needs and meet values means keeping in touch with the society today and discovering all its opportunities
February 25, 2016
In
Approach
Unforeseen and disruptive differentiation
I’m Research is ever in search of inspiration and our thirst for innovation leads us to look into opposite and even contradictory fields and draw new and unconventional propositions from their underlying connection. As it is already acknowledged, great ideas and radical progress often come from the most unexpected places and that’s how breakthrough differentiation on the market can often be achieved. Consequently we aim to inspire and guide our partners towards efficiently using the latest developments in multiple fields in order to better understand the world around and predict people behaviours.
February 25, 2016
In
Approach
Engaging by critical customization of upshots
We want our research outcomes to offer more to our partners than mere answers to the research questions. This is why I’m Research also gives valuable insight into the current and prospective market context as well as outlying near-future anticipation of the market’s motion. This helps our partners understand the market dynamics that impact their business and take advantage of the market movement. Our strategic recommendations allow for improved ability to balance available partners’ resources with people’s natural tensions and meaningful opportunities. Each company benefits from a personalized analysis, fully adapted to its business goals and economic environment.
February 25, 2016
In
Vision
CONTROVERSIAL missions by nature
Being always open to progress and the future, we take on promising niche fields as well as avant-garde and innovative projects with the same confidence and professionalism as our more matter-of-fact tasks. I’m Research pushes the envelope and aims to explore and contribute to the development of new research techniques, setting up new ventures, pursuing controversial projects and pioneering new approaches in our partner organizations.
February 25, 2016
In
Vision
Fusion research is just the ticket
As we are guided by the synergistic advantages of the hybrid research approach, we focus on blurring the frontiers between qualitative and quantitative methodologies. By generating a set of research gears that efficiently and insightfully blend qualitative into quantitative tools, I’m Research uses a fresh and fluid view for understanding people and the world around. The result is a set of completely customizable and relevant propositions for our partners, fully adapted to their particular business needs.
February 25, 2016
In
Partners