Examining society from the point of view of the subject of the study


Exploratory data mining

Predictive approach / voting

Clustering / Supersegmentation refers to the task of grouping a set of objects in such a manner that objects in the same group (referred to as a cluster) are more similar to each other than to objects in other groups (clusters). It is a central part of exploratory data mining, and a well-established technique for statistical data analysis, applicable in a wide variety of fields.

Trade-off analysis is a collection of techniques by which respondents’ utilities for various product features are evaluated. The utilities can be measured indirectly or by having the respondents explicitly tell the interviewer how important certain product features are to them.