I’m Research is ready to respond to a world that’s in constant and fast transformation. We adapt to nowadays’ dynamic landscape and to the “new normal” by real-time connection with day-to-day happenings and people’s lives. In a competitive environment like marketing space today that is...
We want our research outcomes to offer more to our partners than mere answers to the research questions. This is why I’m Research also gives valuable insight into the current and prospective market context as well as outlying near-future anticipation of the market’s motion. This...
I’m Research is ever in search of inspiration and our thirst for innovation leads us to look into opposite and even contradictory fields and draw new and unconventional propositions from their underlying connection. As it is already acknowledged, great ideas and radical progress often come...
Inspiration ultimately comes from people. We are invested in creating opportunities for people to express themselves and bring their contribution to the progress of market research, our partners’ businesses and essentially the world around. By setting up and running workshops, assignments and co-creation platforms, I’m...
The way research outcome is presented can often be just as important as the way it is designed or conducted. @I’m Research we have the ambition to showcase results in a visually hip and category-relevant manner, refreshing perspectives and seamlessly changing viewpoints by the use...
The International Research Institutes Network (IRIS) is the largest international network of independent market research firms in the world, with partners in 30 countries. I'm Research is the Dutch partner of the network. The partners operate with the same standards of analysis, reporting, and thus...
The Mystery Shopping Providers Association (MSPA) is a global association of companies that offer mystery shopping as a service. In total, more than 150 companies worldwide are connected. To qualify for the MSPA must meet each company a number of quality members. Using the MSPA...
The Market Research Association is the Dutch association of companies and institutions dealing with marketing research and marketing intelligence....