The power of metaphors as a both elemental and universal instrument for human expression
METAspace is an innovative research tool that facilitates access to people’s core emotions by employing the power of metaphors as a both elemental and universal instrument for human expression.
Archetypes constitute timeless symbols and defining character features that are critically important in shaping the human psyche . By making use of archetypes, researchers can explore people’s attitudes, beliefs and behaviours in ways that exceed traditional qualitative methodology.
Transcending the category purpose