I'm Research | Sensorial
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Sensorial

Examining society from the point of view of the subject of the study

Sensorial

Sharing emotions, instead of judgments or rational conclusions

Encounter sessions represent a group research method where the participants are asked to share their emotional responses which arise in response to various sensory stimuli. The emphasis is on sharing emotions, instead of judgments or rational conclusions.

Taste sessions with tastemakers and/or affluent consumers.

Stimuli architecture (NLP)