Search

Festival 2014

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa.

STV Music Awards 2013

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa.

Art Week 2014 Malmö

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa.

Calculation

Trade-off analysis is a collection of techniques by which respondents’ utilities for various product features are evaluated. The utilities can be measured indirectly or by having the respondents explicitly tell the interviewer how important certain product features are to them.

Symbolism

Archetypes constitute timeless symbols and defining character features that are critically important in shaping the human psyche . By making use of archetypes, researchers can explore people’s attitudes, beliefs and behaviours in ways that exceed traditional qualitative methodology.

Sensorial

Encounter sessions represent a group research method where the participants are asked to share their emotional responses which arise in response to various sensory stimuli. The emphasis is on sharing emotions, instead of judgments or rational conclusions.

Co-Creation

4D innovation process divides a project into four distinct stages: Discover, Design, Develop, and Deploy. The 4D process is proven to accelerate innovation and help a company seize opportunities by recognizing emerging trends and matching them to the company’s existing resources.

Challenges

Priming techniques involve rapidly and incidentally exposing respondents to certain stimuli (ads, brands, packaging, etc.), then asking the respondents to evaluate their emotional response to neutral stimuli. The emotions triggered by the incidental "prime" stimuli can alter the perception of the neutral "target" stimuli in ways that can be quantitatively evaluated.

Context

Ethnography is the systematic study of people and cultures. Its purpose is to analyse cultural phenomena where the researcher examines society from the point of view of the subject of the study. Netnography is a branch of ethnography that explores the behaviour of people over the Internet and makes use of online marketing research tools to provide helpful insights.

INTEGRATED and stepped-up services

By including a next level consulting service that is delivered as a strategic and communication input, I’m Research enriches research outcomes for its partners. Extra value is added by the transformation of research essential points into ready-to-use marketing actions within the strategy blueprint.