Fusion research is just the ticket
Blurring the frontiers between qualitative and quantitative research
As we are guided by the synergistic advantages of the hybrid research approach, we focus on blurring the frontiers between qualitative and quantitative methodologies. By generating a set of research gears that efficiently and insightfully blend qualitative into quantitative tools, I’m Research uses a fresh and fluid view for understanding people and the world around. The result is a set of completely customizable and relevant propositions for our partners, fully adapted to their particular business needs.
Balancing the best of both quantitative and qualitative research methods, I’m Research successfully merges the “what” and the “why” into a singular, unified proposal.