Examining society from the point of view of the subject of the study
Pre-tasks are used to activate deeper memories so that consumers can talk more amply and substantially about their experiences, giving way to different perspectives and considering both emotional and rational context.
Creative workshops are a qualitative research method based on creativity and projective techniques. They usually involve 6-12 participants that explore their attitudes, opinions, wishes, needs and feelings in a creative manner, under the guidance of a moderator. Creative workshops use pictures, stories and other creative means that encourage free emotional expression toward a product, brand or company.
World Café is a group dialog tool designed to encourage honest and intimate discussions, and merge individual perspectives in a co-creation process to access the “collective intelligence of the room. A café atmosphere is created in order to favor relaxed conversation and serve as a starting point for original thinking.
Technical experts interviewing is a standard method of qualitative research, developed as a structured, interactive forecasting technique which relies on a panel of experts to gain in-depth and technical information.
Online communities platforms
4D innovation process divides a project into four distinct stages: Discover, Design, Develop, and Deploy. The 4D process is proven to accelerate innovation and help a company seize opportunities by recognizing emerging trends and matching them to the company’s existing resources.