I'm Research | Challenges
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Challenges

Examining society from the point of view of the subject of the study

Challenges

Examining society from the point of view of the subject of the study

Conflict / bi-polar techinque makes use of a measuring scale spanning two negative options at opposite ends of the spectrum with the ideal situation situated in the center. Some examples include soft/hard, cold/hot, too spicy/too bland.

Mirroring / T-groups are a form of group coaching where the participants (usually a group of 8 to 15 people) learn about themselves and about small group mechanisms in general, through their interaction with each other.  Feedback, role playing and problem solving are used to obtain a better understanding of the individual, the others and the group(s).

Deprivation reseach is a research technique where marketers determine how loyal consumers are to a certain brand, product or service by making it unavailable. The main idea of deprivation research is that the best way to understand what customers want in a product and what role it plays in their lives is to deprive them of it.

Inflation

Wildcards refer to low-probability but high-impact events, such as existential risks. This concept is often included in foresight projects and introduced in the decision-making process in order to increase the ability to quickly adapt to surprises in an unstable business environment. Such sudden and unique incidents might constitute turning points in the evolution of a certain trend or system.

Priming techniques involve rapidly and incidentally exposing respondents to certain stimuli (ads, brands, packaging, etc.), then asking the respondents to evaluate their emotional response to neutral stimuli. The emotions triggered by the incidental “prime” stimuli can alter the perception of the neutral “target” stimuli in ways that can be quantitatively evaluated.